In 1667, Bucharest saw the opening of its first coffeehouse. In 2018, the capital was on its way to becoming Europe’s coffee hub, with an industry boom that stunned the world. In recent years, the leisurely Balkan habit of lingering over a cup of aromatic, invigorating liquid took on Western traits: a moment of hurried relaxation, a small joy on the way to work, a necessity, and a habit.
Alongside banks, pharmacies, and small casinos, a new neighborhood business appeared seemingly out of nowhere: roughly one coffeehouse for every thousand residents (an estimate, in the absence of official statistics). Aimed at a coffee-loving market, this new HoReCa trend couldn’t really fail, and educating the public on taste, aroma, texture – really, the whole philosophy behind a well-made quality coffee – happened on the fly, alongside more and more of these concept spots opening up. Romanians started buying quality coffee, learning the difference between the awful one-leu brew from the corner vending machine and the carefully weighed, precisely temperature-controlled espresso from the specialty shop, also on the corner. We came to understand where the price difference came from, and why it’s worth paying it.
Gastroart and Dacris offer you a solution for adapting to market demand and, in turn, growing your company’s profit: Franke espresso machines. You probably already know them, or have even tested them – they’re the latest-generation units already used across several gas station chains in the country.
Why Buy an Automatic Machine?
- Specialty coffee is available at the simple push of a button.
- Fresh coffee beans are used, and on-the-spot grinding preserves freshness and aroma far better.
- The grinding process releases the oils and aromas that give the coffee its distinctive taste every time you use it.
- You can still use any type of coffee you like, from exclusive products from specialty shops with artisanal roasters to discount bags from any retailer.
- You offer a quality product in an extremely short amount of time.
- Every coffee will have the same standardized taste from the start, avoiding customer disappointment and potential complaints.
- The machines are designed for maximum safety, whether used by your staff or directly by customers.
- The machines are available in different placement configurations, so they can be customized to fit the available space.
- Losses are minimal, success is guaranteed.
- They’re extremely easy to use, clean, and restock.
